STOP, LOOK AND LISTEN: How to Increase more Traffic to your Blog and 5 tips to drive more readers there.

Once upon a time there was a person sharing their feelings and experiences into the ether. Technically, by some accounts, the first blog was on Links.net by student Justin Hall who used the space to place his writings. That was then… This is about how to increase traffic to your blog.

Blogging now however has become a crucial method of driving precious traffic to a site. It’s become vital for entrepreneurs. Even while Tiktok and Instagram are so visually driven, content writing will still remain relevant. Relevance doesn’t automatically equate to traffic though. We want people to read through our well curated, well written content, but it doesn’t just magically happen for all of us. And that is totally fine! We just have to navigate through it and learn the techniques to effective blogging. 

So you ask yourself. How do I boost traffic by attracting readership that has the purchasing ability needed for my brand?

1. Exist!

Yes! Simply by existing, you get more chances of readership. You have to write in order to exist. Write more than ever! Make it a habit to launch a blog post every week. Commit to it and make it happen. More content will get you more attention from different search engines. If you think about it , it’s a numbers game in that the more content you have, the more impressions you can generate and in turn more chances for people to find you and go you your blog articles.

2. Be Heard

We don’t thrive only by existing. For blogging to be effective, it must reach a specific audience. And this where you will utilize your social media platforms to encourage readers. Provide teasers or short paragraphs on Facebook. And for them to read the entire article, provide clickable links or landing pages. This will definitely attract more readers to your site. Advertise your blog thru Instagram and use a very trendy or aesthetically pleasing image to catch your reader’s attention. 

3. Be Visually Appealing

As mentioned above, creativity is essential. Use images that are very appealing to the eyes as a way to how to increase traffic to your blog. For you to catch their much needed attention, you have to be at first pleasing to the eyes. Squeeze out all your creative juices and create graphics that are relatable, not too “sales-sy”. Remember, for marketing to be relatable, your readers should feel that this specific blog entry or article is written specifically for them. One great source I use for images is Unsplash.

4. Be Creative

Titles will make or break your content. Readers should be able to find your title creative enough for them to decide whether they should click the link and read more. Others would even utilize “Clickbait” titles and studies show this has been very effective in creating traffic to your blogsite.

5. Be an Expert

You have to establish a theme or niche for your content. You can’t be “jack of all trades” with your content. It will just confuse your readers. You have to stick to a specific theme and decide who your target audience is. Research on the topics they’re interested in and start there. You have to become an expert on your “chosen field” for them to trust you and your brand. They need to have the assurance that you know what you’re doing. Remember, Trust generates Revenue. 

Blogging isn’t only about beautifully written words. It’s all about playing with words and using it to your advantage. How to increase traffic to your blog is a key element to creating your articles. You can utilize keywords as well since it’s the easiest way to generate traffic. By giving attention to your content’s SEO, this will give your search engine (Google etc.,) better understanding on what you’re writing about. Include phrases in your article which you think your readers would use to find your post. You have to think like your readers. You could also make your blog interactive and fun. After all, blogging is first and foremost, an attempt to share informative content regarding your business or brand.  So you should enjoy producing the content for it to become authentic to your readers. Authenticity will have a great impact towards your audience and a greater impact on your blog site’s success.

Be sure to check out my article on creating an email campaign.