If you’re a business owner, you can’t ignore the power of Instagram marketing. Instagram is an amazing platform that allows you to grow your audience, establish trust and generate brand awareness. Creating a memorable brand is the first step to Instagram success and allows you to sell your products or promote your services in an authentic way through the power of content marketing. It allows you to position yourself as the go-to brand so that your customers will come to you when they’re ready to buy. Here’s how to create a memorable brand on Instagram. 

Figure Out Your Brand Values 

Before you start creating content, you need to know who you are and what you stand for. Your brand values will underpin everything that you do and every single piece of content that you create, so it’s essential to get clear before you go any further.

Ask yourself:

• What do you stand for?
• Who is your ideal audience?
• How does your personality shine?
• What do you believe in?
• Who do you represent?
• What issues are you passionate about?
• What do you deliver?
• What message are you trying to send?

Choose Brand Colors and Fonts 

This is a fun step! You need to choose a color palette to represent your brand. This doesn’t have to be a massively complex step and if you’re already clear on your brand values, this should come naturally to you. For example, I picked black and gold to reflect the luxury focus of my business. 

You also need to choose fonts that reflect your brand identity. It’s best to choose three: a heading font, a subheading font and a body font. As a general rule, only one of the three should be cursive, otherwise things get too complicated.

Create a Logo 

A lot of people think that branding is just a case of creating a logo and then being done with it. That’s not quite the case – if only it were so easy – but a logo is an important part of your brand identity. It’s your calling card, and so make sure that you create an aesthetically pleasing logo that represents your business. 

Find Your Voice 

Before you begin to create content, you need to find your brand voice. This will help to guide the content you create and help you to keep it engaging and relevant to your audience. Take some time to think about how you want to sound: chatty, cheeky, dreamy, or perhaps more formal? 

Create Instagram Story Templates 

Engaging Instagram stories are a crucial part of growing your account and making a custom template is a great way to create a memorable brand. You can use Canva to create an aesthetically pleasing custom template for free. 

For more on creating Instagram stories, check out this post. 

Connect with Others 

You can tell a lot about a person by the company they keep, and the same is true of brands. In order to create a memorable brand, connect with your peers to make sure that you’re sending the right message. At the same time, connect with brands and creators who aren’t direct competitors, but appeal to a similar audience, as this paves the way for future collaborations which can benefit you both. 

Prepare Content in Advance 

Posting on the fly is so 2013. The best content is carefully curated and scheduled ahead of time to ensure that you’re able to consistently show up for your audience – even when life gets in the way. I recommend scheduling your content at least a month in advance. This saves so much time and stress in the long run, and dramatically improves the quality of your content, too. Besides, you don’t want your audience to forget about you! Apps like Hootsuite and Buffer are amazing for this.

 

Create a Branded Hashtag 

Custom hashtags are a great way to boost brand awareness. It not only helps to compile an easily accessible source of information about your brand, but you can also encourage customers and clients to use it to help spread the word. Hashtags have become an important part of brand growth on social media in recent years and this is likely to continue in the future. 

Use the Right Hashtags 

In addition to creating a branded hashtag, you should make sure you utilize the right hashtags for your brand. Hashtags are an important part of growing your Instagram followers but they also form an important part of your brand identity. They connect you to the right audience and align you with a certain community, so don’t neglect the humble hashtag. 

Create a Cohesive Feed 

A beautifully cohesive feed is essential to creating a memorable brand on Instagram. The photos you share to the grid aren’t standalone posts. They’re part of the overall aesthetic that encapsulates your brand identity. If you take a look at any successful influencer’s profile, you’ll see that their grid is carefully curated. Apps like Planoly can help you to ensure your grid stays on point, and for more information head over to this in-depth article. 

For more, check out the habits of super successful bloggers or the best tools for content creators.